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Future of Marketing: Smoking Stranger

The Future of Marketing Summit was on my mind the other night as I was looking for a spot to grab a beer with a friend. Leaning in the shadowy doorwa [...]

Posted by: Mark Busse on Monday, January 30th, 2006

Categories: Marketing | 2 Comments »

The Future of Marketing

Our friends over at PSFK are hosting the Future Marketing Summit in New York February 23rd. The summit has been developed by people in the brand comm [...]

Posted by: Steph Tekano on Friday, January 20th, 2006

Categories: Marketing, Websites | 1 Comment »

Nike ID and design customization

Our friend and fellow designer Chris Gee at ThePreparedMind.com recently found himself sucked in hook, line and sinker by the new Nike iD system of d [...]

Posted by: Mark Busse on Saturday, January 14th, 2006

Categories: Design, Marketing, Websites | No Comments »

Win a Conversation with Coldplay

Skype is our new favourite toy (our Skype name is industrialbrand). And while upgrading our version recently discovered a brilliant little cross prom [...]

Posted by: Mark Busse on Saturday, January 14th, 2006

Categories: Advertising, Marketing, Technology, Websites | No Comments »

Gifts Aren’t Always Free

My wife always rolls her eyes and shudders when advertisements offer “free gifts” to customers. Being a former teacher with proper gramma [...]

Posted by: Mark Busse on Thursday, January 12th, 2006

Categories: Branding, Marketing | 1 Comment »

When Design = Communication

We refer to the term Communication Design often in our business, but what about design as communication? Well, Shot Code seems to have created a very [...]

Posted by: Ben Garfinkel on Wednesday, January 11th, 2006

Categories: Advertising, Design, Marketing, Technology | No Comments »

Want A Water Buffalo For Xmas?

In the spirit of extreme consumerism, why not give the gift of livestock? Heifer International is a humanitarian assistance organization who’s [...]

Posted by: Mark Busse on Wednesday, December 14th, 2005

Categories: Marketing, Websites | 1 Comment »

Coke Blak: Coffee Flavoured Coke

Coke infused with coffee? Are you kidding me? Designers and nerds around the world rejoice - now we’ll never sleep. (via canada.com)

Posted by: Mark Busse on Thursday, December 8th, 2005

Categories: Food, Marketing | No Comments »

Nice Buns

As foodies we lament the crappy dinner roll. It really ruins the dining experience. Same thing applies to design, marketing and just about anything - [...]

Posted by: Ben Garfinkel on Thursday, December 8th, 2005

Categories: Design, Marketing | No Comments »

Advertising Directed at your Counter-Culture

It is a fine line that the big corporations walk when they try to market directly to a counter-culture. Alternative marketing techniques such as Sony [...]

Posted by: Kevin Broome on Monday, December 5th, 2005

Categories: Marketing | 3 Comments »

Lotus Showing

The lead time for entering award shows often creates a huge gap in time between the date you enter and the date of the actual awards. Thus, when we [...]

Posted by: Ben Garfinkel on Thursday, November 17th, 2005

Categories: Advertising, IBC, Marketing | No Comments »

New York: Small Is The New Big

If you are a member of our tribe and follow this blog, the odds are good you know who Blog guru Seth Godin is, or have at least seen his name on this [...]

Posted by: Mark Busse on Wednesday, November 9th, 2005

Categories: Marketing | No Comments »

120 Films about Passat

The new 2006 Passat has “120 not-so-standard” features. To highlight this they commissioned 120 15-second films from different artists, o [...]

Posted by: Ben Garfinkel on Wednesday, October 12th, 2005

Categories: Advertising, Film, Marketing | 7 Comments »

Parasitic Advertising or Product Placement?

Should the day ever come when insects sport corporate logos, you might take extra delight in swatting them when they crash your next picnic. Check ou [...]

Posted by: Ben Garfinkel on Wednesday, October 5th, 2005

Categories: Advertising, Branding, Marketing | No Comments »

Gourmet Triple “O” Sauce?

There’s a strange new advertising trend in Vancouver recently. Top echelon celebrity restauranteurs like John Bishop and Iron Chef winner Rob F [...]

Posted by: Mark Busse on Wednesday, July 27th, 2005

Categories: Advertising, Branding, Food, Marketing | 5 Comments »

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