Entries (RSS)
Conscientious Innovation
A few years ago people laughed at the idea of sustainability. Now as we experience a cultural shift and consumers redefine the criteria by which they [...]
Posted by: Mark Busse on Tuesday, April 11th, 2006
Categories: IBC, Marketing, Websites | No Comments »
Extreme Luxury?
The folks over at BCR Yachts ask what word can they use to describe their yachts. They say yachts are, by their very nature luxurious so how do you a [...]
Posted by: Ben Garfinkel on Thursday, April 6th, 2006
Categories: Advertising, Marketing | No Comments »
IBC in Applied Arts
This morning we were browsing the latest issue of Applied Arts Magazine and were pleasantly surprised when we saw ourselves mentioned in Frank Lenk&# [...]
Posted by: Ben Garfinkel on Friday, March 24th, 2006
Categories: IBC, Marketing | No Comments »
Adidas Gets It Right
A few months ago, we blogged about an urban marketing campaign by Sony Playstation that was met with a very hostile response from the street artist c [...]
Posted by: Kevin Broome on Thursday, March 23rd, 2006
Categories: Advertising, Inspiration, Marketing, Pop Culture | 1 Comment »
Microsoft Rebrands the iPod
This just in: less is more.
Posted by: Kevin Broome on Thursday, March 16th, 2006
Categories: Design, Fun, Learning, Marketing, Tips | 2 Comments »
Space, the Final Frontier in Advertising?
Our good friend Ryan Murphy writes about Five New Frontiers for Advertising on AskMen.com. My favourite: He concludes that “Only time will tell [...]
Posted by: Ben Garfinkel on Wednesday, February 15th, 2006
Categories: Advertising, Marketing, Pop Culture | No Comments »
The Personal Inventory of a Type 3A
In Chris Oakley’s video “The Catalogue”, human beings are reduced to little more than the sum of their spending habits and future n [...]
Posted by: Kevin Broome on Tuesday, February 14th, 2006
Categories: Film, Marketing | No Comments »
Skype - Sharing is good
This little movie tells you why sharing is good, and not sharing can make people gang-up against you… Watch the rest of these cute and funny ad [...]
Posted by: Steph Tekano on Tuesday, February 7th, 2006
Categories: Film, Fun, Marketing, Technology | 1 Comment »
Sneaky Unbranded Advertising
Sneaky unbranded newspaper advertising disquised as advertorials are becoming more common. This one for McDonald’s was in my local newspaper t [...]
Posted by: Mark Busse on Monday, February 6th, 2006
Categories: Advertising, Design, Marketing | No Comments »
Expensive, Wasteful Direct Mail
We’ve created some pretty daring Direct Mail campaigns for clients in the past, using tricks like unusual envelopes and printing techniques to [...]
Posted by: Mark Busse on Monday, February 6th, 2006
Categories: Advertising, Design, Marketing | No Comments »
Across The Sound: The
Jaffe Juice has gone sour
We used to be fans of the Across The Sound podcast with Joseph Jaffe and Steven Rubel. As podcasts go, it was often inciteful and intelligent discour [...]
Posted by: Mark Busse on Monday, January 30th, 2006
Categories: Advertising, Inspiration, Learning, Marketing, Websites | 5 Comments »
Future of Marketing:
Smoking Stranger
The Future of Marketing Summit was on my mind the other night as I was looking for a spot to grab a beer with a friend. Leaning in the shadowy doorwa [...]
Posted by: Mark Busse on Monday, January 30th, 2006
Categories: Marketing | 2 Comments »
The Future of Marketing
Our friends over at PSFK are hosting the Future Marketing Summit in New York February 23rd. The summit has been developed by people in the brand comm [...]
Posted by: Steph Tekano on Friday, January 20th, 2006
Categories: Marketing, Websites | 1 Comment »
Nike ID and design customization
Our friend and fellow designer Chris Gee at ThePreparedMind.com recently found himself sucked in hook, line and sinker by the new Nike iD system of d [...]
Posted by: Mark Busse on Saturday, January 14th, 2006
Categories: Design, Marketing, Websites | No Comments »
Win a Conversation with Coldplay
Skype is our new favourite toy (our Skype name is industrialbrand). And while upgrading our version recently discovered a brilliant little cross prom [...]
Posted by: Mark Busse on Saturday, January 14th, 2006
Categories: Advertising, Marketing, Technology, Websites | No Comments »