Entries (RSS)
Logo Mashup
This made my morning. So simple and yet so effective.
Posted by: Kevin Broome on Tuesday, January 24th, 2006
Categories: Branding, Pop Culture | No Comments »
Gifts Aren’t Always Free
My wife always rolls her eyes and shudders when advertisements offer “free gifts” to customers. Being a former teacher with proper gramma [...]
Posted by: Mark Busse on Thursday, January 12th, 2006
Categories: Branding, Marketing | 1 Comment »
Mirror Mirror on the Wall…
Recently we became aware of the startling similarity between our blog and that of another local company’s. How’d we find out? Well, they [...]
Posted by: Ben Garfinkel on Friday, November 25th, 2005
Categories: Branding, Design, Technology, Websites | 1 Comment »
iPod: Destined to Fail?
Brand Coach Ted Matthews’ monthly e-newsletter Instincts explores topics relating to the maximizing the potential and power of branding. This w [...]
Posted by: Mark Busse on Wednesday, October 5th, 2005
Categories: Branding | No Comments »
Parasitic Advertising or Product Placement?
Should the day ever come when insects sport corporate logos, you might take extra delight in swatting them when they crash your next picnic. Check ou [...]
Posted by: Ben Garfinkel on Wednesday, October 5th, 2005
Categories: Advertising, Branding, Marketing | No Comments »
The Unbrand Brand
In the book Pattern Recognition by William Gibson, the main character, Cayce Pollard, has a physical aversion to brands. Too much Prada or Louis Vuit [...]
Posted by: Kevin Broome on Thursday, September 1st, 2005
Categories: Branding | No Comments »
Gourmet Triple “O” Sauce?
There’s a strange new advertising trend in Vancouver recently. Top echelon celebrity restauranteurs like John Bishop and Iron Chef winner Rob F [...]
Posted by: Mark Busse on Wednesday, July 27th, 2005
Categories: Advertising, Branding, Food, Marketing | 4 Comments »
Mermaids don’t have two tails!
Have you ever wondered why the mermaid in Starbucks’ logo has two tails? She’s actually a mythological twin-tailed siren called Mulesine [...]
Posted by: Mark Busse on Wednesday, July 27th, 2005
Categories: Branding | No Comments »
DELETE!
Artists Christoph Steinbrener & Rainer Dempf convinced the city of Vienna and local shop owners to cover all advertising signs, slogans, company [...]
Posted by: Steph Tekano on Monday, June 27th, 2005
Categories: Art, Branding | No Comments »
Branding
These days the term “branding” is an over-used term virtually bordering on cliche marketing jargon. At IBC we’ve tried to create s [...]
Posted by: Mark Busse on Wednesday, May 4th, 2005
Categories: Branding | No Comments »
Most influential brand
Apple voted most influential brand. Beats Google for its ability to ‘capture the imagination’.
Posted by: Steph Tekano on Monday, January 31st, 2005
Categories: Branding | No Comments »
Paul Wallace
And now, a word from our branding guru, Paul Wallace.
Posted by: Mark Busse on Friday, June 14th, 2002
Categories: Branding | No Comments »