We’re Not Wired Right

Brand Tags

A few days ago a brand planner in New York named Noah Brier launched a simple new site called Brand Tags that explores public perception of brands by [...]

Posted by: Mark Busse on Wednesday, May 14th, 2008

Categories: Branding, Websites | No Comments »

Kanto AV Brand and Website Launched

We worked with the owners of Kanto AV Systems to establish a name and brand platform from which to launch a line of flat screen tv mounts, accessorie [...]

Posted by: Mark Busse on Wednesday, November 7th, 2007

Categories: Branding, Design, IBC, News, Packaging, Websites | No Comments »

New FVRL logo launched

We’re very proud of our partnership with the Fraser Valley Regional Library (FVRL) and their brand new identity system we launched for them rec [...]

Posted by: Mark Busse on Friday, July 20th, 2007

Categories: Branding, Design, IBC, News | No Comments »

Marketing vs Branding Joke

An oldie but a goodie we used to tell potential clients about the difference between marketing, PR, advertising, and branding. The only thing I might [...]

Posted by: Mark Busse on Wednesday, June 13th, 2007

Categories: Advertising, Branding, Fun, Marketing | No Comments »

New London 2012 Logo: brilliant or bollocks?

June 4th marked the launch of the new London 2012 Olympic logo and it didn’t take long for the controversy to begin. I’d already fielded [...]

Posted by: Mark Busse on Monday, June 4th, 2007

Categories: Articles | 17 Comments »

Opening the mail

We do a lot of identity and branding design here at IBC, but it never fails to be a rewarding moment when the first bit of mail arrives in a client&# [...]

Posted by: Mark Busse on Sunday, March 18th, 2007

Categories: Branding, Design, IBC | No Comments »

Logo Trends 2007

Trends in graphic design can really suck, but they exist. Nothing seems new anymore and there’s no way to predict what will become popular. As [...]

Posted by: Mark Busse on Friday, January 19th, 2007

Categories: Branding, Design, Helpful Tips, Websites | No Comments »

New Saks Fifth Ave Identity by Pentagram

From Pentagram’s blog: A new identity designed by Pentagram for iconic New York retailer Saks Fifth Avenue launches on January 2, 2007. After t [...]

Posted by: Mark Busse on Sunday, January 7th, 2007

Categories: Branding, Design, News | No Comments »

Maman a dit je peux…

I’ve been checking out a lot of advertising pages lately and despite what you see on a day to day basis on TV, there is some wicked stuff out [...]

Posted by: Steve Mynett on Tuesday, October 31st, 2006

Categories: Branding, Fun, Inspiration | No Comments »

FREE LOGO. Get it here. Get it now.

Today a little direct mail piece arrived from Nebs. You know, the company that prints all the cheques and other business forms. On the cover is the w [...]

Posted by: Ben Garfinkel on Thursday, May 11th, 2006

Categories: Branding, Design, Marketing | No Comments »

No Logo? No Way.

Once upon a time, logos were no big deal. Consider that Nike founder Phil Knight picked up his company’s legendary swoosh from a graphic-design [...]

Posted by: Mark Busse on Thursday, May 11th, 2006

Categories: Branding, News | No Comments »

How Brand Minded are you?

If you were to pick up a pencil and told to draw the Lacoste logo from memory, what would you draw? How about Adidas? Toyota? Monochrom asked 25 Aus [...]

Posted by: Kevin Broome on Monday, April 3rd, 2006

Categories: Branding | 2 Comments »