Ben Garfinkel
Partner, Creative Director

Profile Ben

Combining his creative background in photography and graphic arts with a commerce degree from the University of Toronto, Ben began his career in client services in the marketing and advertising field. He acquired his expertise in creative and strategic thinking, branding and direct marketing with Vancouver advertising agencies Bryant Fulton & Shee, BBDO and Lanyon Phillips Communications, working with such clients as Molson, BC Childrens Hospital, HSBC and Citizens Bank of Canada.

Ben is also involved in supporting numerous not-for-profit and charitable organizations including Beth Tikvah / C.H.I.L.D. Foundation Annual Fundraising Auction, Room to Read, University of Toronto Alumni Association and sits on the planning committee for Canstruction Vancouver.

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Mark Busse
Partner, Design Director
Profile Mark

Mark´s diverse education and experience in business management and visual arts led him to co-found Industrial Brand Creative nearly ten years ago. A visual artist, strategist and writer, Mark´s communication design talent is augmented by his skills in typography, illustration, photographic manipulation, page layout and electronic pre-press.

Actively involved in design education, Mark lectures at Vancouver Film School and Langara College as well as serving as an advisor and mentor to a number of schools. He is also actively involved in his community, volunteering for a number of charitable organizations such as the Vancouver Food Bank, the Compassion Project and serving on the Advisory Committee for Common Ground.

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Matt SamyciaWood
Brand Director

Profile Charlie

Since Graduating with his Masters from the Royal College of Art in London, England, Matt has strategically chosen different carrier options resulting in one well-rounded individual. With his experience in branding, graphic design, art direction, management, business ownership, sales training and marketing. With a passion for leadership Matt brings out the best in his teams often challenging them to grow to new heights; whilst creating great work on time and on budget. Matt places great value on research and understanding. He rolls up his sleeves and gets dug in to see what makes the client tick. Fully understanding who they are, what they want to achieve and also their reasoning behind why they are doing what they are doing.

Simon Cranwell
Senior Designer

Profile Charlie

Hailing from Australia, Simon graduated from high school with art prize in tow. With those humble and humid beginnings, Simon took his fascination of shapes and intrigue with letterforms south to attend one of the banana republic’s top design colleges–and launched into the world of popular culture.

Simon’s passion for illustration led him to one of his most cherished artists, Salvador Dali, and became the catalyst for global travels with a thirst for all things design. With aspirations to sow creative seeds abroad, he took his desire for edgy, inspired and unexpected design to the world at large, arriving in Vancouver, Canada in 1998.

Partnering with some of Vancouver’s best talents he produced award winning annuals for the Albertan energy sector, identities for Olympic-bound ski resort municipalities and promotional print for North America’s most successful property developments.

Following the better part of eight years developing a thorough affluence in production techniques and dynamic collaboration, Simon moved to London, UK to spike his curiosity for European design. Under contract with Wolff Olins, Joshua G2, Procter & Gamble and BBDO, some of the largest design agencies in the world, he quickly became a regular and trusted face in the studio. His work has been seen across many sectors with the likes of Sony Ericsson, Proctor & Gamble, Microsoft, Barclays, Worldcard, and Manor.

After working with the team responsible for creating the London 2012 Olympics logo, Simon set his sights back to Vancouver where the 2010 Winter Olympics is starting to get fired up. Look out!

Simon’s other passions include music, snowboarding, cycling, climbing, hiking, traveling and just plain socialising over a pint or two.

Stephanie Co
Project Manager

Profile Steph

Stephanie’s journey to the design industry was a fun ride. After spending years collecting movie stubs, she went on studying civil law until fate stepped in and smacked her across the face. Upon graduating from VFS’ Foundation of Visual Arts and Design program, Stephanie interned at IBC as a Junior Designer. After working for various other companies and traveling in South America and Asia, she managed to find her way back to IBC this time as Project Manager.

Brought up and educated in Vancouver, BC, she is tea-fueled, vinyl toy-obsessed, dodgeball playing Chinese-Filipino Canadian in love with all things photography and enjoys kickboxing while listening to old school Michael Jackson.

Charlie
Blind Dog / Art Director

Profile Charlie

Charlie will no doubt be the first person you meet when you come to the studio. He is a very vocal member of the team, however we don’t take his graphic design opinions too seriously seeing as he is blind.

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Profile Main

We’re different: our creative design solutions stand alone – creative, spellbinding, relevant. We have the creative vision and marketing experience to compel.

It´s no coincidence that we chose to have the words Brand and Creative in our name, but it´s the combination with Industrial that matters most. There´s a certain quality of superior strength and lasting effectiveness this word imparts. And in providing this for your brand, a killer partnership is formed: Industrial Brand Creative.

We are a full-service Vancouver design firm that can meet any conceptual or executional requirement whether the finished product is a corporate identity, advertising campaign, brochure design, annual report, website or any other creative communications. Industrial Brand Creative takes an active role in the planning and production management of each project we undertake to consistently provide our clients with the highest level of quality.