About Us

This blog is published by the gang at Industrial Brand. Want to know more? Drop us a line.

Categories

Tag Cloud

Look What We Found

Bridging Community in East Van

bridge.jpg
Two neighbours have built a bridge from one balcony to the other in an East Vancouver neighbourhood. Built as an art sculpture and statement on what it means to be neighbours in a community, the thirty-seven-foot-long bridge spans from the upper-deck of one house to the veranda of its neighbor. The builders’ plan is to auction off the bridge with proceeds going to Presentation House Gallery. Cool.

2 Responses to “Bridging Community in East Van”


  • Beyond Robson contributed a comment on October 31st, 2006.

    Bridge Over East Van

    Industrial Brand Creative points to an interesting art project going on in East Van. No, it’s not an illegal reno, it’s a bridge between two houses meant as a “discreet work of art” and social comment on architecture, community…


  • Darcy Paterson contributed a comment on November 2nd, 2006.

    When I saw this artwork it made me even more proud of living in Vancouver’s best neigbourhood. Other Vancouver burrows have their special character but none have the same sense of community that East Van has. I think this piece really speaks to that. Plus, if you got a chance to cross that bridge like I did, you would be blown away by how cool crossing a bridge could be when it’s delicately perched between two houses!

Leave a Reply

We love discussions and to be challenged. Did this post rub you the right (or wrong) way? Leave a comment and generate discussion. We need the distraction from work!

Original Content

Branding a branding company

If you are a business owner working on the development and growth of your own company it can be a challenge no matter what industry you are in. This can range from generating more sales, creating or finessing your marketing plan, sourcing manufacturing or creating a new brand for your business. It is your business, your baby, you want to make the right decision and you often question what the right decision or direction is. And, at the end of the day, it’s your bottom line that is affected so you’ll want to make a good decision.

So when Industrial Brand Creative choose to re-brand we knew it was going to be an interesting journey.

Continue reading "Branding a branding company"

Continue reading "Branding a branding company"

Partner for good times and bad

Partnership: Ben yelling at Mark

I was recently asked to submit an article about partnerships for the Small Business section of Business in Vancouver magazine. The article, called Is a partnership the right choice for your business to weather these stormy times?, found in the Small Business section of this month’s issue is reprinted below:

As the economy sags many business owners are starting to think pretty radically about what they can do to preserve and prosper. Some are look for ways to reduce spending or downsize. Others might consider merging with a competitor. And still some wonder about taking on a partner to share the burden. But is a partner the right choice for you? This choice comes at the cost of giving up ownership of the company you worked so hard to build, so be very careful, do your homework and protect yourself.

Continue reading "Partner for good times and bad"

Continue reading "Partner for good times and bad"

CAPIC: How to sell your work as a Photographer

I was recently honoured to be invited to sit on an expert panel at a CAPIC event for their Portfolio Series called Your Body of Work: Launching a Creative Vision for your Photography. The event was about how image makers such as photographers and illustrators can best promote themselves using portfolios, websites and marketing initiatives.

The panel was made up of me, Anya Lewise and Cathy Mullaly from Canada Wide, John Edmonds from Grey Vancouver, Tim Hoffpauir from DDB and Chris Peacock from Cossette—all experienced in choosing and working with photographers. We were all asked to consider some key questions which we then later discussed in an open forum, sort of townhall meeting style. The questions plus my notes and thoughts are reproduced here now:

Continue reading "CAPIC: How to sell your work as a Photographer"

Continue reading "CAPIC: How to sell your work as a Photographer"