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3 Bucks for Brendan

UPDATE: So far he’s raised just under $10,000 and has been featured in the National Post, The Huffington Post and The Metro. Throw in some interviews on CBC and CKNW and there’s quite a bit of support behind this initiative. If you haven’t already, to check out 3bucksforbrendan.com.

One of my good friends recently got accepted into Oxford to do his MBA in Social Entrepreneurship. One big hurdle, the program costs $90,000. The solution? Start a campaign to get 30,000 people to donate $3 each called 3 Bucks for Brendan. The Reward? A warm fuzzy feeling that investing couch change to help Brendan gain tools to make the world a better place.

But this isn’t a fleeting idea for Brendan. He’s already worked with Engineers Without Borders, sat on their Board and founded a Professional Chapter. Through his role with Engineers Without Borders he’s twice worked to develop potable water technologies in Southern Senegal and is completing his Masters in Engineering for Sustainable Development at Cambridge.

Go check out 3bucksforbrendan.com and check out what he has to say. If he convinces you that his goal is worthy of your donation then you can help him out. After all, it’s only change…

Branding a branding company

If you are a business owner working on the development and growth of your own company it can be a challenge no matter what industry you are in. This can range from generating more sales, creating or finessing your marketing plan, sourcing manufacturing or creating a new brand for your business. It is your business, your baby, you want to make the right decision and you often question what the right decision or direction is. And, at the end of the day, it’s your bottom line that is affected so you’ll want to make a good decision.

So when Industrial Brand Creative choose to re-brand we knew it was going to be an interesting journey.

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Continue reading "Branding a branding company"

Posted by Matt SamyciaWood on November 14, 2008. | No Comment

Partner for good times and bad

I was recently asked to submit an article about partnerships for the Small Business section of Business in Vancouver magazine. The article, called Is a partnership the right choice for your business to weather these stormy times?, found in the Small Business section of this month’s issue is reprinted below:

As the economy sags many business owners are starting to think pretty radically about what they can do to preserve and prosper. Some are look for ways to reduce spending or downsize. Others might consider merging with a competitor. And still some wonder about taking on a partner to share the burden. But is a partner the right choice for you? This choice comes at the cost of giving up ownership of the company you worked so hard to build, so be very careful, do your homework and protect yourself.

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Continue reading "Partner for good times and bad"

Posted by Mark Busse on November 14, 2008. | No Comment

CAPIC: How to sell your work as a Photographer

I was recently honoured to be invited to sit on an expert panel at a CAPIC event for their Portfolio Series called Your Body of Work: Launching a Creative Vision for your Photography. The event was about how image makers such as photographers and illustrators can best promote themselves using portfolios, websites and marketing initiatives.

The panel was made up of me, Anya Lewise and Cathy Mullaly from Canada Wide, John Edmonds from Grey Vancouver, Tim Hoffpauir from DDB and Chris Peacock from Cossette—all experienced in choosing and working with photographers. We were all asked to consider some key questions which we then later discussed in an open forum, sort of townhall meeting style. The questions plus my notes and thoughts are reproduced here now:

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Continue reading "CAPIC: How to sell your work as a Photographer"

Posted by Mark Busse on November 7, 2008. | No Comment