» Blog Archive We all need to balance our businesses

We all need to balance our businesses

We’ve used FunctionFox’s TimeFox web-based time and project management tools for years and love it. Their new TimeFox Premier release has added handy functionality such as task management, to-do lists, calendar and scheduling tools, timeline overview, project blogs, email alerts and iCal integration—things we’d been hoping and asking for for sometime.

But that’s not what this post is about.

FunctionFox also regularly publishes a great newsletter and resource centre on their site containing terrific articles about issues creative professionals and firms face on a daily basis. For example, they recently posted an article entitled Balancing Your Business by Heather West that examines issues such as how many clients should you serve? In what categories? Or where?

As a small, but growing agency ourselves, we find we need to regularly re-evaluate our client mix and clarify our understanding of who our ideal clients are. It can be tough, but deciding when its time say no to some clients and good bye to others is a crucial step in growing your business and focussing on what you’re good at, what makes you happy and what makes you profit. This informative article shares some wisdom on this important topic that we should all take to heart—I know I do.

Branding a branding company

If you are a business owner working on the development and growth of your own company it can be a challenge no matter what industry you are in. This can range from generating more sales, creating or finessing your marketing plan, sourcing manufacturing or creating a new brand for your business. It is your business, your baby, you want to make the right decision and you often question what the right decision or direction is. And, at the end of the day, it’s your bottom line that is affected so you’ll want to make a good decision.

So when Industrial Brand Creative choose to re-brand we knew it was going to be an interesting journey.

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Continue reading "Branding a branding company"

Posted by Matt SamyciaWood on November 14, 2008. | No Comment

Partner for good times and bad

I was recently asked to submit an article about partnerships for the Small Business section of Business in Vancouver magazine. The article, called Is a partnership the right choice for your business to weather these stormy times?, found in the Small Business section of this month’s issue is reprinted below:

As the economy sags many business owners are starting to think pretty radically about what they can do to preserve and prosper. Some are look for ways to reduce spending or downsize. Others might consider merging with a competitor. And still some wonder about taking on a partner to share the burden. But is a partner the right choice for you? This choice comes at the cost of giving up ownership of the company you worked so hard to build, so be very careful, do your homework and protect yourself.

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Continue reading "Partner for good times and bad"

Posted by Mark Busse on November 14, 2008. | No Comment

CAPIC: How to sell your work as a Photographer

I was recently honoured to be invited to sit on an expert panel at a CAPIC event for their Portfolio Series called Your Body of Work: Launching a Creative Vision for your Photography. The event was about how image makers such as photographers and illustrators can best promote themselves using portfolios, websites and marketing initiatives.

The panel was made up of me, Anya Lewise and Cathy Mullaly from Canada Wide, John Edmonds from Grey Vancouver, Tim Hoffpauir from DDB and Chris Peacock from Cossette—all experienced in choosing and working with photographers. We were all asked to consider some key questions which we then later discussed in an open forum, sort of townhall meeting style. The questions plus my notes and thoughts are reproduced here now:

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Continue reading "CAPIC: How to sell your work as a Photographer"

Posted by Mark Busse on November 7, 2008. | No Comment