
During the iDesign conference in London I heard Bill Thompson talk about design’s role in the world of technology and he mentioned the locking down of Apple’s newest portable products. I did some reading and found quite a lot under the surface. I was very close to buying an iPod Touch but now I’m reconsidering.
Apple has spent a lot of time trying to ensure that anyone who buys an iPod is completely locked in to an Apple-centred world in which they use iTunes, buy from the iTunes Music Store, and purchase only Apple-certified iPod accessories.
The recent launch of the new range of iPods, including the video Nano and the iPod Touch, has shown just how far Apple is willing to go to make life difficult for its users in order to shore up its dominant position in the market for music players and downloads.
Three Strikes, You’re out:
One: If you had gone to the trouble of making your own ringtones for your iPhone using clips of songs from your library then you will find they are all gone the next time you sync with the latest iTunes. Apple now sells ringtones to its US customers for $0.99 and it would rather you paid up than made them yourself.
Two: It seems that the new generation of iPods will not output video through cables or docks that aren’t Apple authorised and have a specific “authentication” chip. Apple charges a hefty cut for joining its approved suppliers programme, and this is a way to ensure that vendors sign up.
Three: iTunes keeps your songs organised using a database, and over the years a number of free and open source music players have been developed that can read and write this database format. Any Linux user who wants to use an iPod needs a non-Apple library manager. Programmes like gtkpod, Rhythmbox and Banshee are easy to use and don’t try to sell you songs all the time, but now Apple has added a new feature to the iTunes database, a special number which is calculated from your list of files using a process only Apple knows. If the number is wrong, your library looks empty. And because the free players don’t know the algorithm used, they can no longer be used with iTunes/iPod.
These three examples point to a larger strategy that Apple has adopted. It may be a strategy that Apple has had for a while as the iPod was never really that open a device. But now it’s getting to the point where users will really start to feel the squeeze.
This got me thinking about the iPhone. I have to admit it, Apple has done a great job of making the iPhone one alluring gadget, here at our own studio most of us are lusting over the iPhone even if it’s unusable as a phone in Canada. It’s touch-screen interface is a pleasure to use and so intuitive.
I am an early adopter, the iPhone is made for people like me. Back in 2000 when Apple first launched its iPod, I was right there, then it was miles ahead of the pack.
Apple has been extremely slow to improve upon that first generation iPod. With nothing more than cosmetic changes to the original apart from the fundamental video capability. The iPhone has been a long time coming and it’s a bit of a closed box when you look at it closely. With a price tag of $640 you’d expect it to have at least the same amount of features as some other smart phones.
Here are some of its deficits:
1. Can’t exchange contact information via bluetooth with other PDAs,
2. Can’t listen to music with bluetooth headphones,
3. Bluetooth can only be used to answer phonecalls (limited)
4. Web browser is not flash compatible
5. No zooming for the camera
6. No flash for the camera
7. No video camera
8. NOT compatible internationally like most other smart phones
Sure, there are hacks, Hacktheiphone.com is full of tutorials and software but that’s besides the point. It’s clear that the iPhone is a first generation product. It didn’t really dissuade me back in 2000 when I bought the iPod but I’m going to wait and see what direction Apple will take it.
Posted by Haig Armen on Wednesday, October 10th, 2007 11:23 am | Filed under Articles, Music, Technology | RSS 2.0 feed |
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October 10th, 2007 at 8:38 pm
Apple has always behaved like this. Since the first Macintoshes (and even before, in the Apple II days), it has always been Apple’s goal to monopolize their marketplace. They want to provide it all - the whole “Apple experience,” as it’s called - hardware, software, and now media players and media. And they want to do it on their terms.
The only difference between now and then is that they are the dominant force in the media player / online distribution store. Before (and even today in the computer market), they were required to play by the rules and interoperate with other hardware and software companies. They’re too small a player in the computer industry to “go it alone.” That’s not the case with the iPod and the music store. They’re the dominant force and can do anything they want, and it shows. They’re doing it.
You would think that people would resist this sort of monopolization and stand up by not buying the company’s products. But Apple fans are… “thinking different.” They seem to think that buying the product (iPhone) and making it do things it was never intended to do, will somehow teach Apple a lesson about opening up their products.
Apple doesn’t care. They get the money either way.
October 10th, 2007 at 9:02 pm
It doesn’t really surprise me that more people aren’t “sticking it to the man” in terms of standing up to Apple’s attempted monopolization. When it comes to people’s priorities, of course people would rather have the super cool new iPhone than make their stand against Apple. For most people it’s not about “teaching Apple a lesson”, it’s about having something new and shiny, and it’s something we can all relate to.
While I certainly don’t agree with some of Apple’s methods, especially as of late, I still prefer it to Microsoft’s methods and standards. Microsoft is almost openly disdainful of its own customer, and continues to put out a product they know is inferior simply because they have the marketshare and they can get away with it. I’d rather go with a company that puts effort into increasing their marketshare and then employs less than admirable methods to keep them than one that already has the market share and tosses up the middle finger at the people who put them there.