
Mark just asked me to take ten minutes and jot down my opinions about what a student (or anyone I guess) should do/include/avoid when putting together and presenting a portfolio. A couple years ago I actually did a post on the topic on this blog.
Since then I have been on the receiving end of hundreds (if not more) emails, cover letters, resumes, portfolios, unannounced drop-ins and all manner of people, talented and otherwise, looking to work here. Having been on the other side, let’s call it the Dark Side, before, I can empathize. Most often I try to respond personally with some kind of feedback. Here’s a peek into what I’m really thinking. Oh and by the way, this isn’t just what I’m thinking, it’s the general sentiment here at Industrial Brand and I’m sure many other places too.
Don’t waste my time.
Tailor your book to me – or at least what it is you think will get my attention based on the work WE do. Prove you’ve done a little research about us. Want to get my attention? Show me I’m not your latest form-letter victim.
Get Electric
I don’t have time to meet with every person who contacts me, especially when I’m not hiring. I have unsolicited portfolios and resumes sitting on my desk, or worse, that take the lowest priority. These days I want to see a PDF, or even better, a website with good samples of your work that are representative of the skills you hope to bring to the company.
The notion of a super busy creative director actually having the time to sift through a bunch of junk to find a jewel in the rough is a romantic one that probably last happened in the 70’s. Seriously, the competition is so tight that portfolios that are not polished and professional are usually completely overlooked.
Touch me while touching base
In your email to me:
- Prove you understand what we do.
- Spell our and my name right (it’s amazing how often this small detail is screwed up and guess what, if you do it here you’re going to do it to my clients so why should I hire you?).
- Don’t screw up and forget to change the salutation containing the name of the last company you sent it to.
- Generally, a well worded, perfectly crafted (spelling, grammar, etc.) and brief letter is going to make more of an impact than some risky attempt at wit.
- Include a link to your website and/or a PDF.
- Tell me what you want and why you think you are a candidate.
So, the portfolio itself:
- First impressions count. Knock my socks off.
- I’m probably NOT going to read very much the first time through. Case studies and descriptions are good to include in case I really am interested and want more, but don’t count on them to accompany your work.
- I personally look at identity work first because I find I can make a pretty accurate judgment of your skills. If your logo work is tight, professional, relevant and attractive usually the rest of the portfolio is good too. I’m generalizing, but guess what, that’s what I’m doing anyway when quickly reviewing a portfolio.
- Keep in mind that I am making a judgment on how your work will extrapolate to the kind of work we need to do for our clients (or future clients). Feel free to tailor the content to our needs.
- Have a physical portfolio too – you’ll need something to bring with you if you get a meeting!
- Fussy, complicated or overly precious portfolios are annoying.
- Well presented work that’s clear and concise is important. Hey, think of it as yet another opportunity to give me a sense of your talent to make a good presentation. Clean, clear, practical, results-oriented and impressive – just like good business communication.
- Dirty, bruised, tired portfolio? You probably are too.
- Two kinds of work: Great design and great concept. These can be mutually exclusive, but show me some pieces with both and you’ll stay out of the ‘round file’! Actually, this student seems to get it. They realize that they should make their portfolio a reflection of themselves, the kind of work they want to do and then pursue the companies that would be receptive to it so as not to get stuck making crap and being unhappy doing it.
Listen up
Finally, you’ll hear lots of rhetoric from busy people. Sometimes they take an extra moment to give more honest, personal feedback. Cherish this. Don’t expect a job from people, be happy to simply get advice, and take it (sometimes with a grain of salt). Ask if you can be back in touch sometime. From the answer you can intuit whether there might be something in the future. Then actually do it. Be good if you had something new to offer when you do.
That’s all I have NO TIME FOR.
Posted by Ben Garfinkel on Tuesday, March 20th, 2007 5:44 pm | Filed under Articles | RSS 2.0 feed |
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March 21st, 2007 at 10:48 am
I remember interview I had with a firm in town (not mentioning any names) and after a long conversation and a look at my book, I was asked what I thought about midget porn! Maybe I should have brought my video samples…
April 1st, 2007 at 7:26 am
Ben,
Great post!! Thanks for your honesty and advice. Being a rookie in the design field, I really appreciate the insight you offer here.
April 3rd, 2007 at 8:17 pm
Wow. I’m going to write a alot, Gren Barfinkel, but I suspect you’ll be too busy to read it. Agh well ..
First of all, I find it to be depressing to see a repeat of a tired and well-worn trope for creative directors to write about. It’s more depressing to see a another site I actually respect link to this shit. I’d love to make some harsh and absolutely, objectively true judgements about your site, Ben, “Industrial Brand,” and what it represents about you, but I’ll abstain. Because it’s not productive.
That’s the point. We need to be productive. Just that 1% is good enough. More is better. Pretending to be little Simon Cowells and little Gordon Ramsays is tired, stupid and very irresponsible.
“Dirty, bruised, tired portfolio? You probably are too.” “Fussy, complicated or overly precious portfolios are annoying.” What the shit type of judgement is this? Is “annoying” meaning anything? I mean, I suppose you’re aping the general public, viewing well-crafted, well-meaning and well-conceived pieces of design and communication. Nevertheless it’s foolish and ultimately it perpetuates the tone of our marketplace …
Oh well, I suppose I’ll go on, being a beacon of humility and practicality in a world of brutal foolishness and nerd-alerts on parade. I always imagined a career outside of professional sports and Wall Street could exist without a sense of dismissiveness and bald unnecessary agression, but I suppose I should continue to be proven wrong. Congratulations, design nerds, too, for stooping to the level of treating each other like fucking animals. Congrats.
May 8th, 2007 at 10:37 pm
Being a rookie, I appreciated the insight on how things work, at least pertaining your own company.
May 22nd, 2007 at 9:47 am
Don’t be so upset Jerry; getting the dozens if not hundreds of form cover letters that every design hiring manager receives has risen to nightmarish proportions. I propose that Ben’s comments primarily aimed at the thousand of emails sent out before even looking at the firms web site and body of work.
May 23rd, 2007 at 6:38 am
I agree somewhat with ‘Jerry the Greek’ here in fact. This article comes across as arrogant and angry and not particularly helpful except for the one or two points about not sending generalised letters and making spelling or grammar errors, which is common sense anyway.
“Dirty, bruised, tired portfolio? You probably are too.” - Come on, that’s just nonsense.
I am tired and my portfolio is perfect.
Best way to get a design job is to have better work than the other applicants.
May 23rd, 2007 at 8:55 am
I’m surprised with the amount of negative comments here regarding Ben’s portfolio suggestions. Frankly, I would have been grateful for insight and direction for my portfolio when I was a young designer only (woah) 15 years ago!
What becomes really apparent here and what some people might be missing, is that sometimes it is less about being a great designer and more about your attitude.
Some of the postings here suggest an attitude of arrogance and an closed-mindedness. These are characteristics of poor designers, people I wouldn’t want to work with or even hang out with.
May 25th, 2007 at 1:19 am
I’m happy to see you’ve linked to Speak Up. I love Marian Bantjes and was fortunate enough to take a class with her — but just online.
I also agree that pointing out the no-no in using a formula letter without consideration is the first step to achieving the rejection pile. You have better things to do. I use a template that I redo on a regular basis and tailor for each job application as much as 95%. The frustrating part was the bullshit they taught us in high school that involved redundant phrasing and some definite no-nos. My cover letters now barely resemble the ones from high school (oh, 4+ years ago), thank god.
Sometimes we need a wake-up call and we can either choose to accept this as great advice and take it, or get overly sensitive about it and pretend we know everything and have nothing to learn.
May 28th, 2007 at 4:51 am
WOW! Could not have said it better, because I can TOTALLY related to this. From a different point of view, as an editor, I go through… well… loads of submissions, and sometimes I want to pull my hair off and shutdown the submission form to have a break from mediocrity because submitted portfolios are simply not ready.
One rule of thumb: show only your best work and not 10 versions of the same projects.
.c
Another rule of thumb: get someone to help you, for objectivity.
Third rule of thumb: survey the kind of portfolios that are already displayed to see if yours is up to par.
We are all about championing the luv of design around the world and as such, need excellent examples, so we all keep on improving.
Thanks for writing such a little treasure. With much-much appreciation.
May 28th, 2007 at 5:00 am
Ooops here is an article that I republish every now and then - that may supply some pointers and even I, after years of being a designer, need to be reminded.
Portfolio checklist & build a great one
.c
August 1st, 2007 at 9:40 am
1st, I must simply say that most designers, are not designers, they just went to school for it and probably barely passed or had some shit teacher who couldn’t find a job either.
2nd, real designers work for themselves, form companies, attract clients and rarely hunt for work. Really, if you need a job, are you very good? No, you suck, you rely on someone else to define your career… or lack of one. So go back to the couch and watch some more TV designer superstar challenge or survivor or whatever the fawlk is on, flick the channels, go eat some chips.
3rd, learn how to fricken draw. I’ve worked with so many so called designers who take a week to make something that i can draw in a minute, blow me, you suck too, go jump off a bridge. If you can draw, you can get any job. I would never hire someone who hasn’t taken the time to ‘learn’ how to draw. No, its not a God given talent, if it were, our fingers would be pencils, Edward Pencil Finger. If you can’t be bothered to learn how to draw and you call yourself a designer, you are a mockery and have already proven that you give up easily.
4th, this article was fairly true, but whats fair?
5th, nice black turtle neck buddy. Go get me some expensive coffee.
August 9th, 2007 at 8:55 am
Thanks Ben,
At least you are responding to people … even if they don’t appreciate it.
People: it could be worse … YOU COULD HAVE NO RESPONSE OR INPUT … and that is a lot worse of a situation.
When I was looking for work (pre-internet days), the only way anyone could respond was with a letter or a phone call. And, NO ONE ever answered phone calls back (too busy, not my problem, who’s this person). It was the days before cheap colour output and I ONLY had 1 hard copy portfolio (yes, I am old school … my first poster was cut and pasted with rubylith).
My letter was personalized to each company and I did do my homework. There was a recession going on. I volunteered at GDC functions while I was at Emily Carr. I had 2 printed peices in the Student section of Studio Magazine. Only 3 company’s responded when I followed up.
I currently work at one of those places (the past 9 years). They were the only place with the decency to write a letter back. They had no job available at the time but we kept in touch … and I’m glad we did.
I learned a lot about looking for work.
1. No one cares
2. No one owes you anything
3. Designers are a dime a dozen … even amazingly talented ones.
4. How fast can you do it … and how cheap are you … this is what matters.
It’s a pretty shitty revelation after you’ve invested 40 grand and 6 years into your education.
By sharing his experience, Ben is giving FREE advice to help you out. He at least cares enough to share his insight. People should at least have the decency to identify and appreciate that.
November 24th, 2007 at 4:31 pm
…Sounds like you are all drunk with clever insights, here’s a creative idea…go live in a very poor country, look around, talk to people…and then come back and pursue your “Design Career” and Ben, oh god of the black frame, sounds like you could use a nice cup of humble tea.