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Kirk Marketing
Featured Project
CLIENT Kirk Marketing
DESCRIPTION Holiday Card
OBJECTIVE Create a head-turning holiday card that reinforces the Kirk brand while highlighting their variable data technology capabilities.
APPROACH In nature, snowflakes are formed as water droplets crystallize in the atmosphere. This very simple process creates perfectly unique snowflakes of remarkable and stunning complexity – each exhibiting six rays of perfect radial symmetry. With the help of friend and local digital artist Jeremy Thorp, we simulated the natural process of snowflake generation. The “”Kirk Snowflake Generator” emulated the complexity of a snowflake, replacing the water droplets with a repeating pattern of 600 separate letters taken from the recipients’ first names. So just as in nature, each snowflake and holiday card that we created was totally unique.
RESULTS 608 unique cards were created and sent out for the holiday season. Recipients responded very positively, acknowledging the originality of the piece. Ultimately, it managed to break through the typical holiday card clutter and highlight Kirk as a company that stands above the rest.
April 7th, 2007 at 4:33 am
what application (or widget) do you use to display the kirk marketing on your site. it’s soooooo cool having such a clean slide show.
April 8th, 2007 at 2:00 pm
Glad you like it Judi. It’s not a widget - we coded that ourselves with Flash.