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About Us Industrial Brand Creative is a full service graphic design firm, branding consultancy and advertising agency based in Vancouver, BC, Canada specializing in corporate identity, branding, communication design, advertising campaigns, interactive design and website development.
Awards
Applied Arts - Best Weblog 2006
How Design - Top Ten Web Sites
Lotus Awards - Interactive: Best Interactive Miscellaneous
Portfolios.com - Bronze in Corporate Web Site category + Merit in Self-Promotional Web Site category
Creative Commons License
This work is licensed under a Creative Commons Attribution2.5 License.
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HOW to survive Boston

After leaving my house in Vancouver at 5AM, flying all day to finally check into our hotel in Boston at 6PM, Mark and I were exhausted. Time to check in, take a nap and then find a good meal. Not only did we arrive at a super swank boutique hotel called The Liberty Hotel, but when we checked in we were greeted with a glass of champagne. Not a bad welcome to Boston. Not only was The Liberty a great hotel (a recently renovated jail… get it… Liberty), but was also one of the finest brand applications I’ve seen. Everything from the names of the in-hotel bar and club (Clink and Alibi) to the “Do Not Disturb” signs (renamed “Solitary”) right down to the last detail of the fine print on the back of the menus; everything echoed the brand. Coming from a designer… that’s some fine work!

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Sagmeister: Design, Inspiration and Sea Elephant Blowjob

If I was asked who Stefan Sagmeister was a week ago, I could’ve given a handful of knee-jerk descriptions; he’s a designer, he’s provocative, he’s influential. I could’ve said many things to describe the icon he has become, but I would have failed to mention that he’s human.
“Everybody who is honest is interesting.”
On Friday afternoon, [...]

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Droidmaker

The drive to improve and succeed has increasingly lead to professionals in all trades to specify down to minute processes in projects. A photoshop artist will focus entirely on fashion retouching, or an interactive designer will draw boxes and arrows all day long. Along with this professional focus, influences and inspiration can also become focused. [...]

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Vidfest 2007 Coverage

As featured on Design Taxi
Macro or Micro?
The new Vancouver International Film Centre seems like the perfect venue for something called VIDFEST, a five day “festival” put on by New Media BC and meant to connect and promote the digital media sector. That said, the location is much smaller than the Granville Island facilities used [...]

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A Day at the London Design Festival

London was buzzing for the last two weeks of September. Everywhere you looked, on every street corner there seemed to be something about design. The city was filled with museum exhibits, public art and storefronts with interactive installations. I took in what I could in a week before heading to the south of France for [...]

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Apple Locks Down

During the iDesign conference in London I heard Bill Thompson talk about design’s role in the world of technology and he mentioned the locking down of Apple’s newest portable products. I did some reading and found quite a lot under the surface. I was very close to buying an iPod Touch but now I’m reconsidering.
Apple [...]

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Is it time to go Freelance?

In the UK, where I’ve been for the past couple of weeks, pay rates for design freelancers are up in many cases, particularly when it comes to digital disciplines, according to DesignWeek’s second annual survey.
Overall, pay increases have been extremely healthy over the last twelve months, with increases of 13% cited, and a further 9% [...]

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SIGGRAPH 2007: Fear and Loafers in San Diego

I was somewhere over Northern California headed south when the fear started to take hold. I remember wondering about what lay ahead thinking something to the effect of ‘what am I doing here?’ As a graphic designer only peripherally interested in animation, 3D rendering, motion capture, or gaming, I was afraid that I might not [...]

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Stumbling Over An Old Inspiration

This blog was started years ago in part as a repository for our inspirations, yet I think we often drift away from that purpose a bit, so I want to share something that inspired me this weekend: discovering new music.
Obviously music plays a big part in most of our lives. It’s always stated as a [...]

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New London 2012 Logo: brilliant or bollocks?

June 4th marked the launch of the new London 2012 Olympic logo and it didn’t take long for the controversy to begin. I’d already fielded a number calls and emails before lunch from friends, designers and even the media. My inbox is filled with emails about the subject from various GDC designers across the country—some [...]

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Me go long time, only $30,000

Mark just asked me to take ten minutes and jot down my opinions about what a student (or anyone I guess) should do/include/avoid when putting together and presenting a portfolio. A couple years ago I actually did a post on the topic on this blog.

Since then I have been on the receiving end of hundreds [...]

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We Did It…Again

Well, we did it, again. The Industrial Brand/Legends Memorabilia “PicniCANtics” took top honours in this year’s Canstruction Vancouver for the third, THIRD, year in a row (2005 Award, 2006 Award). For those not in the know, Canstruction is an international design/build competition that benefits local food banks, brings together teams of architects, engineers, graphic artists [...]

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I Am Not A Graphic Designer

The longer I stay in this industry, the more I realize the difference between producing graphically appealing (pretty) solutions and creating strategic communication designs that produce results.
Though I use my training in Graphic Design daily and often find much of what I do professionally to be based on visual language and aesthetics, it is only [...]

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The Church of Branding

Some time last year I began considering about the similarities between branding loyalty and belonging to a church after an interesting conversation with Rick Poyner, the design critic and founder of Eye Magazine, who said
“Religion is now just another lifestyle option fighting for survival with all the other brands in the chaos of the marketplace.”
[...]

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Remembering our Graphic Design Elders

I feel a rather humbled and a little bummed out since attending Rimmerfest at SFU downtown on November 25. It was both an inspiration and an honour to be among Canada’s Graphic Design elite to celebrate and honour one of Canada’s living national treasures, the printer, publisher, and one of the few remaining typography and [...]

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Zeitgeist

Yaaway.com: Jesus without the dogma

Yaaway.com new brand identity

We recently worked on a fascinating branding and interactive design project for an online video sharing social network community about the non-religious aspects of Jesus. Yup, Jesus without the dogma. With a jaded Jew, a crappy Christian and a bunch of misfits on our team with various religious backgrounds and beliefs, we tucked into this challenge intent on setting aside our own biases and assumptions in pursuit of the best possible solution.

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Dirty Colours


Stuck for colour inspiration? McSweeny has a great list of HEX colours that sound dirty. Sometimes it’s the small things in life but I always get a kick of coding a site with a background colour of #EFF0FF. I’m so mature…

Taking Band Camp Seriously

I gave up band in grade 10. After that it was too serious a commitment to practice and performing. Clearly Nathan “Flutebox” Lee kept it up. This dude is doing some seriously amazing shit on his flute. And that’s not even a euphamism! Well, maybe you can’t even learn this in band camp or whatever, but check it out. Then, be amazed by the beat box (if you can limit calling what “Beardyman” does to that description. This was performed at some Google function or other in London. Thanks to Derrick for bringing this to our attention. A good Friday afternoon interlude.

Changes in Firefox

First off, congrats to Firefox for a smashingly successful launch of Firefox 3. Almost 30 million downloads worldwide (as displayed on the cool map on SpreadFirefox.com which itself is good overview of a savy web audience worldwide).

Apart from just being “better” and looking cool (mmm…brushed steel…) there are a few fundamental changes to how Firefox works, particularly to the Developer in me. The way that input fields and buttons have been changed so they are now in line with Safari (for all you Mac users. I’m not sure about PC’s…anyone?)

I also just stumbled on another “small” change that has some rather impactful results! I’ve been resizing text with “Apple +” or “Apple -” now for a while (Substitute Ctl for Apple on PC’s me thinks) and code websites accordingly. As developers, we can also size in em’s so that vertical heights are also scaled with text to maintain rhythm. Heights in em’s and width’s in px’s; fairly standard.

But all of this suddenly changed with FF3. Resizing text suddenly resized everything. Not only all CSS measurements, but also images. Images become pixelated but text continues to be sharp (as opposed to the Apple + two finger scroll). All of this courtesy of a preference available under the View > Zoom menu. Check/Uncheck “Zoom Text Only” to toggle back and forth. Neat eh? Can’t decide whether I’ll stick to the new way of resizing or go back to the old.

Muto = buckets and buckets of paint

Apparently this has been going around for a little while, but the sheer effort, not to mention volume of paint, of this street art (I hesitate to call it grafitti) is impressive. Muto is “an ambiguous animation painted on public walls” according to Blu, the Italian artist behind this. Blu is known for the political and social messages in his work and I’m sure you can easily draw connections to another well-known artist, Banksy. Check out the rest of Blu’s site. The sketchbook is amazing. (via Gizmodo)

Glocal.ca at VAG’s FUSE

Glocal at Surrey Art Gallery

Industrial Brand was honoured to design and produce promotional materials for Surrey Art Gallery’s newly launched Glocal Project. Glocal is a recent project co-developed by our friend and collaborator Jer Thorp (blprnt.com), who will be projecting the project on the 3rd floor rotunda of the Vancouver Art Gallery at tonight’s FUSE event from 10pm to 3am. The event itself runs all night (6pm - 6am) with beer gardens, DJs and all kinds of things - and the exhibitions are all open for you to peruse.

Members can skip the line, but they are expecting 5,000+ people, so get their early (or late).

Hey Rogers, here I come

Today Rogers Wireless formally announced their iPhone package rates. Set to be available July 11th, this is the newest 3G iPhone 2.0 for $199 for the 8GB or $299 for 16GB. Plans start at $60, and frankly, seem pretty decent all things considered, though I’m not keen on paying more on top of that for caller id functionality.

I wouldn’t consider myself an early adopter exactly. I tend to ride out technology to somewhere mid-life cycle to avoid the glitches and high costs normally associated with being the first kid on the block with the latest and greatest. And in some respects might even be considered a downright Luddite when it comes to really maximizing the features of my three year old Motorola Razr, but you know, it does what it’s supposed to really well.

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Matt SamyciaWood, MGDC…finally

Matt SamyciaWood, MGDC

A hearty congratulations to IBC Brand Director Matt SamyciaWood for being awarded the MGDC certified professional designer designation by The Society of Graphic Designers of Canada [GDC]. Considering Matt has a Masters of Design and has been working as a communications designer for a decade, it’s long overdue.

Dishcloth transformed

Eva solo is a Danish company creating beautiful and simple recreations of everyday products.Check out the site.

3 Bucks for Brendan

One of my good friends recently got accepted into Oxford to do his MBA in Social Entrepreneurship. One big hurdle, the program costs $90,000. The solution? Start a campaign to get 30,000 people to donate $3 each called 3 Bucks for Brendan. The Reward? A warm fuzzy feeling that investing couch change to help Brendan gain tools to make the world a better place.

But this isn’t a fleeting idea for Brendan. He’s already worked with Engineers Without Borders, sat on their Board and founded a Professional Chapter. Through his role with Engineers Without Borders he’s twice worked to develop potable water technologies in Southern Senegal and is completing his Masters in Engineering for Sustainable Development at Cambridge.

Go check out 3bucksforbrendan.com and check out what he has to say. If he convinces you that his goal is worthy of your donation then you can help him out. After all, it’s only change…

CondoVue Launches

This past Friday marked the launch and public debut (party!) of our client CondoVue’s website, and essentially, their business. For us, it’s terrific to finally be able to show off the identity we did for them earlier this year. I suggested smashing a bottle of champagne against the iMac they were demo-ing the site on as a grand way to ‘launch’ the site. They’re happy as hell, but still in beta so are holding on the bottle launches.

First off, a big congratulations guys! Read the rest of this entry »

Branding presentation

Industrial Brand Creative was invited to lead a branding presentation to the Young Construction Professionals with an emphasis on personal branding.

Young Construction Professionals is an networking group created to educate the young professionals working in the construction industry.

The presentation was at the Harley-Davidson Trev Deeley Motorcycles showroom in the state-of-the-art presentation room. The customer service and facility was impeccable. Many people prior to the presentation people visited the Classic Harley-Davidson exhibition highlighting bikes from the early 20’s to modern day.

Branding presentation

Stewart Butterfield on Tin-smithing?

Stewart Butterfield

I met fellow Vancouverite Stewart Butterfield (of Flickr fame) briefly a few years ago and various friends of mine know him well. So for me it wasn’t such a surprise that Butterfield’s recent resignation letter to Yahoo was a little bizarre, but really, “tin-smithing”? Perhaps Stewart’s next career will be as a fiction writer?

Cheap Art, or Accessible?

Getting a coffee this morning I was confronted by a compelling stack of promotional material for something called The Cheaper Show. Like most, I’m swayed by a bargain, so was curious.

Turns out, the flyer is for a group show/sale by no less that 150 artists. 300 pieces of art, each $200. A great way for those emerging artists to gain exposure, and the newby art collector to spend some dough on something original, and support the artist (75% goes back to the artist). Nice.

Saturday, June 21st
7pm to midnight
142 Water Street
Vancouver, BC

True to the name, admission is free. Check it out.

Key Skill? Write Goodly

Coffea: Take Away Coffee

Young designers often ask us what the most important skills or things to know are. And they are invariably surprised when we say the ability to write proficiently in English (with correct grammar and spelling) is critical in the communication design field. Why that is such a surprise?

The website EnglishFail.wordpress.com is an hilarious collection of English grammar mistakes, spelling flubs and punctuation stupidity that would make your old high school English teacher cry.